Dixit Data. Designing a Logo
Task
Developing the logo.
Since Dixit works with big amount of data, client wanted the logo to express “making sense of big unstructured data”. Color scheme provided: “Main color is Purple, secondary could be mauve and light blue”. Initial ideas provided: “Since we work with data, we were thinking maybe the logo could be made from a multitude of smaller data (text and numbers) aggregating to constitute the Dixit logo.”
About Dixit Data
Dixit Data activity consist in analyzing and processing open text (mainly answers to open-ended questions in surveys and polls).
PROCESS
Showing the initial sketches to client - to determine the direction to move in.
Developing the selected concept and getting approval from the client.
Making some tweaks and here is the final logo.
Construction