Pink and Blue for Two. Logo Redesign
Task
Client:

“We would like it to have a much simpler and more corporate look than what we currently are using, and have a logo that works well on all types of marketing collateral.

We would like to still incorporate the cancer ribbon as the primary focal point, but are thinking that a interesting twist on the ribbon that will separate it from the hundreds of other awareness ribbons out there is needed.

The logo also needs to have shades of both pink and blue that are generally pleasing to both sexes.

I also do not like the font that we currently have for the "Pink and Blue for Two".

Old Logo
About Pink and Blue for Two

Pink and Blue for Two is a breast and prostate cancer awareness charity, who's primary focus is having couples remind one another to visit their Dr's annually for screenings.

Primary ambassador: Olivia Newton-John

About Olivia (from the Pink and Blue for Two webpage):

“With a career spanning more than four decades, Olivia Newton-John's popularity seems to be timeless. With more than 100 million albums sold, four Grammy Awards, an Emmy Award, numerous Country Music, American Music, Billboard and People’s Choice Awards, ten #1 hits and over 15 top 10 singles, Olivia has established herself as one of the top female vocalists of all time and a vibrant, creative individual adored by fans worldwide. In 1978, her co-starring role with John Travolta in “Grease” catapulted Olivia into super-stardom. The film remains the most successful movie musical in history. She has created and designed the Liv Aid, a breast self-exam device to encourage and empower women to take control of their own breast health. Her personal victory against cancer led her to announce her partnership with the Austin & Repatriation Medical Centre and the creation of the Olivia Newton-John Cancer and Wellness Centre in her hometown of Melbourne, Australia.“

PROCESS
Initial sketches
Client: “Excellent work! Wonderful concepts! We like the one that looks like an "infinity" symbol the best”
Further Development
Construction
Font exploration
The winner
Live